I co-own and run two companies. One consultancy firm, EmSec, and one e-commerce business, e-resistible.

EmSec AB (in Swedish)

We help companies to optimize their organization, support their employees, strengthen their leadership, develop their business and offer SEO for their online services. We also give courses on similar topics.


Provide quality products from all over the world. We have a strong focus on sustainability. This firm owns and runs a baby product webshop called Frida & Fritiof.


I also run a blog about business and being a business owner (in Swedish). Most focus is on the e-commerce business.


These are my blog posts about business

What is a brand?