Since 2017 when I started an e-commerce business with my partner I have been investing a lot of time on SEO.
Long before that I worked with webdesign, even gave lectures about some aspects of it at the University of Gothenburg.
I have also helped already established companies with usability tests for their webshops.
There are about 200 ranking factors that should be considered when you work with SEO. Out of all these I am specialized on content and link building. SEO-work is devided into on-page SEO and off-page SEO. On-page includes content among lots of other factors while backlinks is one of several off-page factors.
Quality is my keyword in everything I do. This includes my work on SEO. Being a researcher helps me to see the broad patterns and understand the statistics behind SEO.
If you need help with SEO, feel free to contact me.