Mikael Jensen PhD

I'm a multi-talented doer as well as thinker living in Sweden. I have a PhD. I run two companies. I write books, articles and blog posts. I am a speaker and an educator. I spend time on sustainable development, music, art, health and SEO.

Welcome to my self-centred international website and blog.


Multimodal - what does it mean?

28 Sep 2019

The word modal and the word mode both derives from the Latin word modus. Modus means either way of doing things or measure. There are other words that we often use that comes from Modus. Model is an example that means small measure. The meaning of modal as well as mode is typically way of doing things but there can be some exceptions. Multimodal would then mean many ways of doing things.

Two main meanings

There are two more precise meanings of the term multimodal:

  • Sense modalities stand for our five senses and the processing of sensory information. When we get information through two senses or more at the same time and this is processed into one experience, then, that experience is multimodal.
  • When we communicate and use two means or more at the same time, thus, the communication is multimodal.

These two meanings can be actualized at the same time in a handshake. A handshake is a way to communicate and specifically a way to greet. When we do this we use at least three means to appear friendly to the other person. We say "hi" and present ourselves at the same time as we smile or produce another facial expression and touch/grip the other person’s hand. This act activates three senses in both the receiver and the producer. We see each other, we hear each other and we touch each other.

Speech is an example that is based on one way to produce communication. We produce sounds with our speech production organs. If we consider speech to be one way to produce communication then it is unimodal on the production side. On the reception side, on the other hand, it is bimodal. We both see and hear what a person is saying. We can actually deduce a lot just from looking at the lip movements. When we speak in a noisy environment we rely more on seeing the words than on hearing the words. Speech is on the receiver side multimodal.

Why I admire Sarah Sjöström

31 Jul 2019

Sarah Sjöström had her international breakthrough in 2008. She was 14 at the time. The first time I saw her swim was the 100 meter butterfly final in Rome 2009. She broke the world record and won the gold medal. That was ten years ago.

Sjöströms development as an athlete and individual has continued since her breakthrough. I believe that there are many individuals that have the physical potential of being great athletes. Some never start with sports. Some never find their right sport where they can flourish. Some do find their right sport but don’t have the willpower, thirst for victories, the discipline and perseverance to become more than just a good athlete.

Sarah Sjöström has all that it takes to be the best of the best. She is doing the hard work and is repeatedly challenging herself. Even if she doesn’t take a gold medal in every event that she participates in, she is, in the long run despite some backlashes, the best female swimmer in the world. I am going to give some facts to back that up.

A leadership competency model

24 Jul 2019

This post is about my leadership model. To help the reader understand the components of the model I will give a historic background and present some of the most important factors in leadership research. I present my own research to support the leadership competency model.

History of leadership research

About a hundred years ago researchers and others were mostly interested in trait theories. Leaders were expected to have certain traits or set of traits. Thirty years later some researchers are becoming more interested in leadership style while others start to talk about leadership skills. Robert Katz developed a model in 1955 based on three types of skills: technical skills, human skills and conceptual skills.

Technical skills are the kind of skills, competencies and knowledges you need to handle the core activities within an organization. If your organization is manufacturing clothes the leader has to know about the manufacturing process rather well and also be able to perform some of the steps of the process manually.

The Human skills are about handling people. You could also call them social skills or social competence. Any leader on any level has to have a well-developed social competence. The conceptual skills are needed to see what is going on in an organization from a helicopter perspective and from an outside perspective. A leader needs to know about the vision and goals of an organization to point in the right direction and form strategies for the future. This is also something the leader needs to communicate to the rest of the organization.

The trait theory, the style theory and the skills approach all have the leader centered perspective in common. The main difference between the two former and the Skills approach is the fact that skills are learned. You don’t have to believe that some individuals are born leaders. It is possible for most individuals to learn how to lead.

What is a brand?

22 Jul 2019

A brand is something that fully inhabits our minds and partially inhabits the world. Let me take some examples. What brand comes to mind when you see this can?

It doesn't really matter what brand you think of. Since the can in itself is brandless the brand is only in your mind. What brand comes to mind when you see these trousers?

Maybe the choice isn't a clear one. Maybe several brands come to mind. Now the third example. What brand comes to mind when you see this device?

Most people say Apple or Iphone. It is not a surprise. Apple is the strongest and highest valued brand in the world according to interbrand.com. It has been that for several years now. More about that later.

Some basic advice to optimize your blog posts

16 Jul 2019

What is optimal content for SEO? To begin with, why do we want to optimize anything? The answer is that you want to be visible on the first page when someone is searching for things that you are writing about.

When you want to optimize your blog post content, especially written content, there are several factors that could and should be considered. If we narrow it down to factors relevant for the search engine Google, these eight basic suggestions will give you a good start.


1. Write a blog post that is 1800 to 2000 words long

The optimal lenght is around 1870 words. Top ranking pages average on this level.

2. Write a completely original text

To copy someone elses text or have long quotes is to your disadvantage. Write your own text and be rewarded for it. It shows that you know your stuff and are a good writer.




This site is about

the researcher and businessman Mikael Jensen, his work and private life.


Internal links







My interests

About me



Recent blog posts


My Newsletter




Mikael Jensen (in swedish)

EmSec (in swedish)


SEO consultant

Hanna Gaita


Allabolag (emsec)

Allabolag (e-resistible)

I dig denim